I’ve been clipping copying these ads from the old Life magazines for a long time and, chances are, you might have seen some of them on my Facebook and Twitter accounts. The ads are just as neat and interesting as the actual content of the old magazines; nowadays some of them would be considered racist, sexist or both, but it doesn’t make them any less of a historic record of their epoch; they were perfectly acceptable at the time and they make the progress much more obvious. Makes, models, shapes, prices long forgotten; “amazing auto-pilots” and cars “for women drivers” – you won’t see ads like these in the magazines of today. I thought I’d share a few ads on this blog in a somewhat organized manner. The first installment will be about cars, but I am planning to follow up with food and other things. These ads are in no particular order since I was too lazy to make a not of the year and issue.
After a popular post about the sorority girls of KU I searched the Life photo archives for something about the University of Missouri. There weren’t too many photographs but they led me to this interesting story.
Infamous Miss Mizzou appears among other “ever-luscious ladies” who frequently graced the comic strip (sorry for the quality, I had to splice this from two sides of the magazine).
“For some time I had been mulling over a girl character who would be what a Marilyn Monroe type might be like if she had not hit the jackpot in Hollywood,” Caniff explained in a 1954 letter. “Every college town has girls who live and work on the edge of the campus and who are very much a part of the life of the school, but who who do not get invited to fraternity formals. Usually they come up from small towns and often become as loyal to the school as the best-heeled alumnae. I decided my gal wold be from the University of Missouri, if not of it.”
But he did also base the character off of Bek Stiner (born Bek Nelson) too. He would often model new characters off of real people with the intention of having the photos of the model in the paper to publicize the strip.
Even though Miss Mizzou was fictional, the street-naming fiasco mentioned in Life was real, warranting a humorous article in the 1958 Time Magazine:
Faintly but distinctly, the mesmeric boomlay-boom of publicity drums on Manhattan’s Madison Ave. is heard 980 miles away in Columbia (pop. 43,000), site of the University of Missouri. Stout-souled citizens wonder what is wrong. Chamber of Commerce members writhe to the beat and get the message. It is so nonsensical that at first it seems to be garbled: name the new boulevard (boom-lay boom) after Milton Caniff.
All the talk about Pi Day made me think that I hadn’t had an apple pie for some time. Couple of hours later the situation had been rectified.
Pie crust by Mrs. Smith recipe by Kraft.
Chimpo, I ate this pie so you don’t have to. Stay on track, fatso!
