Continuing with the subject of vintage magazine ads, below are some full-page clips advertising food and soft drinks. It’s interesting to see which products survived into today, as well as trace some common items to the days when they were first introduced. Advertising and marketing were pretty much absent during my childhood – people having to deal with shortages did not need additional enticement to buy things. I don’t recall seeing any commercials on TV or in print until the mid-1980’s. Now, when technology provides a way to block most TV and internet advertisement, I find myself marveling at these old ads, probably because they look so naive and amateurish compared to the slick ways the goods are being sold to us today.
We’ll start with this subtly racist ad for Aunt Jemima pancakes.
Although the American plane was shot down long before my time, I knew about it from my parents. The Soviet leadership made the biggest possible deal out of this incident with a show trial, press conferences and even a meeting of the United Nations Security Council.
The U-2 flight was just one in a long line of the CIA failures and the aftermath embarrassed President Eisenhower who was reluctant to authorize the mission in the first place.
If you have some spare time you can read the original Life Magazine articles about the trial here and here.
Every child in Johnson County, KS knows that bus is bad. Our relationship with the bus service ends on the first day we are able to get a driver’s license and our fine-leather-clad feet never step through a bus door again. From there on, our asses are firmly planted in the leather seats of overpriced imported cars which are mandatory in Johnson County. Once in a while we see a bus on a street or a highway and we give its invisible passengers the same look a person gives to a plumber who is about to go elbow-deep into a full toilet bowl. We distrust party buses, avoid shuttles, shun trolleys and only begrudgingly use charter buses but only when no one we know can see us.
All that said, why are we investing over $50 million into improving the bus service?
In December of 1979, when my age was barely in the double digits, the Soviet invasion of Afghanistan didn’t really make a big splash on the the government-run news. The New Year 1980 celebration was coming up, people were busy buying presents and stocking up on hard-to-find delicacies for the holiday table; and the TV mumbling something about helping out our Afghan brothers sounded exactly the same as it did every other time the Soviet Union was fighting a remote Cold War battle by proxy. I don’t think that many people knew then that these events will affect the country for the next ten years, destroy tens of thousands of Soviet and millions of Afghan lives, and ultimately contribute to the end of the USSR.
I wondered how the first days of the invasion were covered in the American press, so I stopped by the library to look at the old newspapers. Looks like it made front page news almost right away but there was some uncertainty about the extent of the Soviet military deployment. In less than a month it made it to the cover of the Time magazine. In Kansas City the invasion coincided with the firefighters’ strike so most of the front page space was dedicated to the coverage of the union negotiations and how the city was handling the lack of fire protection.
All the articles should be large enough to read if you click on the image. The microfilm quality is not the best, but it has nothing to do with me.
Last year I wrote about the day I was drafted in the military. I tried to convey the atmosphere of that day, the feeling of getting into something scary and unknown, leaving one’s home and family, and realizing that there is no way back after one crosses the gate. Yesterday, when the photos of a modern day military draft in Ukraine went around the Internet, I realized that besides the new uniform not much has changed since the day when I showed up at the draft processing location.
The military didn’t allow to keep the civilian clothes, so whatever possessions we had were either thrown away or taken by older soldiers who were allowed to bend the rules a little. I thought I was being clever when I showed up with a short but not bald haircut, like some of the recruits on this photo. Clever wasn’t one of the desired qualities in the military, so I was told to cut my hair again.
Here we see a group of “fresh meat” and a group of soldiers already processed. Typical barracks on the left.
I never looked this good, nor was I ever a fan of walking around naked around people I don’t know. When I was taking my pre-draft medical test, I was lined up together with 5 or 6 more recruits in front of the table with several doctors; we were told to drop our pants down all at once. I guess they were trying to see that all of us had correct equipment down there, they were sitting a few yards away and couldn’t have possibly determined anything else. The arrow-sign on the wall says “doctor”.
In this shot the recruits are united with their new long underwear. In summer it was usually blue boxers and who-knows-what-color tank top. Winter season came with long underpants and long-sleeve undershirt. Every week at the showers the dirty underwear was taken away and the clean underwear was brought in a big stack. If you were slow you’d end up with a wrong size underwear for the whole week or even worse – see the streaks from the previous owner.
Somewhere along the way they were issued a piece of soap.
Now on to the uniform.
Boots are a definite improvement from what I had to wear.
Hats stayed the same but there is mo emblem on the front.
Last look at the old life.
And now all ready to go. I have no idea what’s in these boxes.
What stands out in all these images is a scared look in these kids’ eyes. Some things never change.
