One sure-fire way not to sell me a food item is to lace it with unwanted vitamins and minerals. I don’t need “fortified” this and “enriched” that. I am not in imminent danger of scurvy, I don’t suffer from bone density problems, and if I am to believe the labels I eat so many times over my “recommended daily dose” of multiple vitamins and minerals that I should be (pardon) crapping straight One-A-Days. Popularity of certain food supplements varies every year and there are plenty of studies on the subject disproving each other’s findings. I eat plenty of fruits, vegetables, fish, eggs, meat, etc. and vitamin deficiency has never been a problem. With that in mind, when I go to the store, I avoid anything with additional supplements just because I didn’t ask to improve my food; there are plenty of unknown weird substances in my food already and don’t feel like I need to add to the list.
Homey don’t eat that crap!
What is particularly hilarious is that folks like me who do not eat healthy enough end up buying that crap out of guilt. More than one I have been in the grocery store and actually rationalized buying things like Pop-Tarts because the contain “vitamins and minerals.”