During my trip to St.Louis I made my annual visit to McDonald’s because my daughter requested McSalad. I was disappointed that inflation continues to devastate McValue “dollar” menu. You used to be able to get medium French fries in a cardboard package, and now it’s downgraded to small fries in a little paper bag. Very old people would be able to recite McDonald’s original prices: hamburgers–15 cents; cheeseburgers–19 cents; fries–10 cents; soft drinks–10 cents and 15 cents; coffee–5 cents; and shakes–20 cents. With higher prices and crappy food there shouldn’t be any reason to go to McDonald’s, while we have plenty of local hamburger joints such as Town Topic, Harold’s and Winstead’s.
I previously discussed my feelings on the subject but I was happy to discover that I am not the only one pondering these questions. A short documentary by a young Soviet-born Jewish-Canadian offers a perspective I can identify with, a point of view from a person who came in contact with a different type of Jewish culture and now wonders if her own Jewishness is somehow not up to par. Since I arrived here at the age of 22 with established worldviews and my own understanding of what it means to be Jewish, I haven’t been subjected to the situations described by the people interviewed in the documentary, but I definitely recognized my own thoughts when she interviewed her Mom (although I do speak better English). I wonder if my daughter feels that way when she deals with her friends who have more active Jewish community and religious lives.
Before the video I’d like to offer a quote from an article on the subject:
About a month ago I posted my views on the “social media” and it became the most discussed post I ever wrote. Several people replied with comments and their own posts with their takes on the subject. So I thought it was only fitting that I write a short follow-up to the discussion.
The opinions split and I was happy that I am not alone in my dislike of the further intrusion of the annoying marketing into our lives. I realize that in the age when the dream of manned space flight an ability to skip TV commercials became our everyday reality, the businesses still need to find a way to influence consumers: product placement, sponsorships, online ads, viral infomercials and other venues are constantly being tested for their legitimacy and effectiveness. I feel that my responsibility as a consumer is to avoid these things as much as I can and, while enjoying the entertaining parts, completely ignore the marketing message. After all, the marketing people are not well-known for being concerned with the consumers, their job is to make any product look good from cigarettes, to fattening foods, to medicines that cause anal leakage and sleep-driving; I don’t feel the need or obligation to tolerate any marketing in my life.
After my post and the follow-up discussions I thought about the reasons why the social media marketing annoys me so much. Long time ago when my daughter was a toddler I used to take her to a nearby playground. On one of these days another guy was watching his kid play with mine and we had a usual playground conversation parents have – about the kids, about the weather, etc. Then for no particular reason® he started pitching some shady MLM business to me. I had to cut it short, tell him I wasn’t interested and leave to avoid further uncomfortable silence. That guy was not carrying a sign or handing out fliers, he created a personal connection with me and attempted to use it to sell something unwanted to me. This, in essence, is what’s wrong with the social media marketing: they catch you when you don’t expect it, they barge into a conversation, they pretend to be your friend while trying to influence your behavior; you have to cut your activities short and leave, unfollow, unsubscribe, add a spam filter, etc. Just to show that I am not making this up here is a quote from an email I got inviting me to a “free marketing webinar”.
Businesses now have the power to leverage the Internet – search engines, blogs, social media – to reach customers more effectively. This includes connecting with customers where they hang out online and engaging in conversations about the topics most important to them. Social CRM (Customer Relationship Management) is all about joining the ongoing conversations our customers and prospects are already having and not trying to control them. It’s realizing that people like doing business with people they like and love doing business with people they trust.
In other words: find people having conversations, barge in, sell, force the people to prevent you from intruding in the future. It was all fun when people just shared opinions online, now it’s all a “Social CRM”, the key word is “management”. To quote the rant-master himself:
*censored.
I am not saying that everyone is doing it, there are still plenty of independent and honest opinions to be found on the internet, but this trend casts a shade of distrust on many. Not that I was very trusting before.
In conclusion, here are some immortal words from George Carlin:
UPDATE: After this was written, I found another post (apparently private so it was an accident) on the subject discussing how my (and other’s) blogging caused at least one organization to try and become more transparent with their social media promotions. My issue was not with overall transparency or lack thereof; what I don’t like is a trend of creating positive coverage by stroking the “social media’s” ego, whether by preferential treatment, creating a feeling of exclusivity or giving away free stuff. I do realize that for many people being a part of an exclusive group is worth more than a free ticket or a drink.
Coincidentally, via The Food Section another thread discussing the conflict of interest and conflict in general between the wine industry, wine bloggers and professional wine critics. Many of the same sentiments expressed and the reactions range from agreement to ridicule, pretty much in the same way the opinions split in this case.
Well, I am actually not so sure about it being Russian, but it’s definitely a gourmet recipe shared by my Mom. What prompted me to make it was a visit to a local soup place where I paid four dollars for a ladle of mushroom soup. For some reason that price really bothered me; I’ve always thought that the soup was a poor man’s meal, often seen dispensed to the hungry people waiting in line in the Depression movies. Unless the soup is made of some exotic ingredient, I don’t see why it should be pricey, and mushroom soup is no exception. So the same night I called my Mom and wrote down the recipe.
During my trip to St.Louis I made my annual visit to McDonald’s because my daughter requested McSalad. I was disappointed that inflation continues to devastate McValue “dollar” menu. You used to be able to get medium French fries in a cardboard package, and now it’s downgraded to small fries in a little paper bag.
